s Winthrop moves into its second century of service, it continues to grow and evolve. The Hospital recently introduced a new graphic logo, which will better reflect its dynamic position as a regional healthcare resource.

"By using this new artwork on all of Winthrop's printed materials, as well as facilities, we are letting the public know that while our commitment to compassionate patient care remains steadfast, our institution is on the cutting-edge of medical advances," says Daniel P. Walsh, Winthrop's President and Chief Executive Officer.

The logo features a large, stylized "W" superimposed over the name "Winthrop."

"Visually, it suggests growth and life, concepts with which our institution is closely identified," adds John P. Broder, Winthrop's Vice President for External Affairs.

This new design will be incorporated in the Hospital's latest campaign to heighten public awareness of its core centers - "Institutes of Care" - supported by the facility's shared diagnostic capabilities, which focus on providing highly sophisticated care in specialized areas. Among the core services which will be highlighted in the campaign are heart care, lung care, neurological and neurosurgical care, digestive care, the full range of family care services, and the myriad specialty programs and centers in which Winthrop physicians have expertise.

"By launching these Institutes, we can highlight the superior healthcare Winthrop provides in virtually all areas," notes Mr. Walsh. "While many people are aware of the Hospital's excellence in specific disciplines, they may not know of the broad array of services we provide."

Winthrop is a 591-bed tertiary care teaching Hospital. It is a Level 1 regional Trauma Center, and is well known for its diagnostic capabilities, excellent clinical programs, and compassionate care. The Long Island Regional Poison Control Center is also based at Winthrop. Winthrop is a major teaching affiliate of the State University of New York, Stony Brook School of Medicine, and a partner in the Winthrop South Nassau University Health System.