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Winthrop University Hospital

NEWS
Department of External Affairs
Office of Public Affairs
 
FOR IMMEDIATE RELEASE February 11, 2013
Contact: Leanna Cherry

Public Relations Manager

(516) 663-2234

lcherry@winthrop.org


KINGS PARK RESIDENT FRANK ADAMO, MBA, NAMED DIRECTOR OF MARKETING, ADVERTISING & PUBLIC RELATIONS AT WINTHROP



Frank Adamo, MBA, has been named Director of Public Relations, Marketing and Advertising at Winthrop-University Hospital. In this role, Mr. Adamo is helping to increase the Hospital’s visibility through various strategic initiatives within the Hospital’s Marketing, Advertising and Public Relations Department.

An accomplished marketing professional, Mr. Adamo joins Winthrop from the North Shore-LIJ Health System where he spent 11 years, most recently as the Corporate Director of Marketing. There, he worked with the Vice President of Marketing to manage the business needs of the Health System, its individual hospitals and other facilities. Mr. Adamo also coordinated advertising across the hospitals within the network, managed the direct mail program, and was instrumental in creating a patient database for ongoing customer retention marketing programs.

“Mr. Adamo brings with him an extensive knowledge of healthcare marketing on Long Island, and we are delighted to have him as part of the Winthrop team,” said Ed Keating, Vice President of Marketing, Advertising & Public Relations at Winthrop.

Mr. Adamo holds a Master of Business Administration degree from Hofstra University and a Bachelor of Science degree in Business Administration/Marketing from New York Institute of Technology. He resides in Kings Park, NY, with his wife, Barbara, and their two children Joseph and Jacqueline.

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